Master 360° Marketing with SDM-Strategic Digital Marketing

A complete 360° digital marketing mastery program designed for students, job seekers, business owners, and aspiring marketers from social media ads to Google Ads, SEO, and a real client internship.

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Duration

6 Months Total

Training

3 Months 

Internship

3 Months

Mode

Offline/Hybrid

Course Overview

A 360° marketing mastery program

Strategic Digital Marketing is a complete 360° digital marketing mastery program designed for students, job seekers, business owners, and aspiring
marketers, covering social media ads, Google Ads, SEO, and a full internship on live client accounts.

Modules Included

A four-part marketing pathway

From building an organic and paid presence on social media, through to paid search, organic
search, and the professional skills that turn training into a career.

Social Media Marketing

  • Principles of Design
  • Colour Psychology
  • Typography & Readability
  • Grid Systems & Layout Basics
  • Creative Thinking & Concept Development
  • Understanding Brand Visual Language

Search Engine Optimisation (SEO)

  • Introduction to SEO & search engines

  • Google process: crawling, indexing, ranking

  • Keyword research & keyword types

  • On-page SEO: snippets, meta tags, images

  • Blog optimization

  • Off-page SEO: backlinks, citations, submissions

  • Blogger & WordPress setup + GSCintegration

  • Google Search Console, GA4 & GTM basics

  • Core Web Vitals & technical SEO essentials

Google Ads

  • Google Ads introduction & fundamentals
  • Quality score, ad rank & keyword types
  • Google Ads account setup
  • Keyword research & GBP setup
  • Integrations: GA4, GBP, website
  • Campaign types
  • YouTube SEO basics
  • Conversion tracking
  • Google Ads practicals & app marketing
  • Performance Marketing basics

Special Sessions

  • Branding & identity

  • Personal branding

  • Freelancing & client handling

  • AI tools in marketing & AI content creation

  • HR session

3 Months Internship

  • Live client projects

  • Social media ad practical

  • Google Ads practicals

  • Complete SEO implementation

  • Weekly reviews & strategy discussions

  • Portfolio development

  • Client communication training

Reach Out To Our Learning Advisors To Choose The Right Program

  • +91 8590208136
  • info@ajschoolofadvertising.com
  • Ramnagar Rd, opp. Hotel Emirates, North Kottachery, Puthiyavalapu, Kanhangad, Kerala 671315




    Frequently Asked Question

    SDM is a complete 360° digital marketing mastery program covering social media ads, SEO, Google Ads, and a 3-month internship on live client accounts designed for students, job seekers, business owners, and aspiring marketers.

    SDM runs for 6 months total (3 months training + 3 months internship) in offline/hybrid mode at the Kanhangad campus.

    Yes. SDM is specifically designed for students, job seekers, business owners, and aspiring marketers who want to independently manage or grow a brand's digital presence.

    The 3-month internship includes live client projects, social media and Google Ads practicals, complete SEO implementation, weekly strategy reviews, and portfolio development.

    SDM is a broader 6-month 360° program covering SEO, Google Ads, and paid + organic social strategy, while SMM is a shorter 3-month course focused specifically on social media platforms, content, and social ads.

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