Mater Social Media Marketing with SMM

A complete practical program for mastering social media strategy, content
creation, ads, analytics, and brand building. Perfect for beginners, freelancers,
business owners, and aspiring social media executives.

See all Modules

Duration

3 Months Total

Training

2 Months 

Internship

1 Months

Mode

Offline/Hybrid

Course Overview

A Practical, complete social media Program

Social Media Marketing is a complete practical program for mastering social media strategy, content creation, ads, analytics and brand building. 

Beginners

Freelancers

Business Owners

Social Media Executives

Modules Included

A six-step social media pathway

From platform fundamentals to content, ads, strategy, Al tools, and turning your skills into
freelance income.

Social Media Fundamentals

  • Introduction to social media platforms
  • Understanding algorithms
  • Social media roles & career paths
  • Content pillars & funnel concepts

Social Media Ads

  • Introduction to Facebook & Instagram Ads
  • Campaign objectives
  • Audience targeting
  • Basic ad setup & budgeting
  • Ad creative guidelines
  • Understanding ad results & metrics

AI for Social Media

  • AI tools for content creation
  • AI caption, script & idea generation
  • Al-based design & editing workflows

Content Creation & Planning

  • Creative content ideas
  • Calendar planning
  • Static / carousel/reel concepts
  • Basic copywriting for social media
  • Trend-based content creation

Social Media Strategy

  • Audience research

  • Competitor analysis

  • Content frameworks

  • Brand positioning on social media

  • Engagement growth methods

  • Organic growth systems

Freelancing & Client Handling

  • How to start freelancing

  • Pricing & proposal techniques

  • Handling client requirements

  • Portfolio building

1 Month Internship

  • Handling live brand pages

  • Content scheduling

  • Reels & creative production

  • Basic ad running

  • Weekly strategy meetings

  • Portfolio development

Reach Out To Our Learning Advisors To Choose The Right Program

  • +91 8590208136
  • info@ajschoolofadvertising.com
  • Ramnagar Rd, opp. Hotel Emirates, North Kottachery, Puthiyavalapu, Kanhangad, Kerala 671315




    Frequently Asked Question

    SMM is a practical program covering social media strategy, content creation, paid ads, analytics, and brand building designed for beginners, freelancers, business owners, and aspiring social media executives.

    SMM is the shortest program at AJ School of Advertising, 3 months total, with 2 months of training and a 1-month internship.

    No. SMM is beginner-friendly and also suits freelancers and business owners who want to manage social media independently and no prior marketing background is required.

    The 1-month internship involves handling live brand social pages, content scheduling, reels production, running basic ads, and weekly strategy meetings.

    Yes, the course covers content calendar planning, static/carousel/reel concepts, basic copywriting, and trend-based content creation.

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