SMM
SOCIAL MEDIA MARKETING
COURSE OVERVIEW
A high-level creative advertising program crafted to shape the next generation of creative professionals. This comprehensive and fully practical course equips aspiring talents with hands-on expertise in graphic design, video editing, content creation, digital marketing fundamentals, campaign strategy, and branding.
Designed to blend creativity with real-world industry skills, the program also provides in-depth training in social media strategy, ad creation, performance analytics, and brand building. With a strong focus on conceptual thinking, technical proficiency, and strategic execution, students gain the confidence to craft impactful campaigns and excel in today’s competitive digital landscape.
Perfect for beginners, freelancers, business owners, and aspiring social media executives, this program transforms creative passion into professional expertise.
MODULES INCLUDED
Social Media Fundamentals
- Introduction to Social Media Platforms
- Understanding Algorithms
- Social Media Roles & Career Paths
- Content Pillars & Funnel Concepts
Content Creation & Planning
- Creative Content Ideas
- Calendar Planning
- Static / Carousel / Reel Concepts
- Basic Copywriting for Social Media
- Trend-Based Content Creation
- Tools: Meta Tools
Social Media Ads
- Introduction to Facebook & Instagram Ads
- Campaign Objectives
- Audience Targeting
- Basic Ad Setup & Budgeting
- Ad Creative Guidelines
- Understanding Ad Results & Metrics
Social Media Strategy
- Audience Research
- Competitor Analysis
- Content Frameworks
- Brand Positioning on Social Media
- Engagement Growth Methods
- Organic Growth Systems
AI Tools for Social Media
- AI Tools for Content Creation
- AI Caption, Script & Idea Generation
- AI-Based Design & Editing Workflows
Freelancing & Client Handling
- How to Start Freelancing
- Pricing & Proposal Techniques
- Handling Client Requirements
- Portfolio Building
INTERNSHIP 1-MONTH
- Handling Live Brand Pages
- Content Scheduling
- Reels & Creative Production
- Basic Ad Running
- Weekly Strategy Meetings
- Portfolio Development

