SDM
STRATEGIC DIGITAL MARKETING
Who can join Digital Marketing Courses
Our 360° Digital Marketing Mastery Program is a comprehensive hybrid online course designed for students, job seekers, business owners, and aspiring marketers who want to build a successful career in the digital world. This digital marketing course in Kasaragod provides practical, hands-on training in SEO, social media marketing, paid advertising, content creation, branding, and analytics to help you master real-world strategies. Whether you are a beginner looking to start from scratch, a professional aiming to upgrade your skills, or an entrepreneur wanting to grow your business online, this program is tailored for you. No prior experience is required, though a basic understanding of marketing concepts and software can be beneficial.
MODULES INCLUDED
Social Media Marketing
- Introduction to Facebook & Instagram Ads
- AIDA Funnel & the 5 Pillars of SMM
- FB & Instagram Setup + Linking
- Meta Ads Manager Overview
- Campaign Objectives: Awareness, Traffic, Engagement, Leads
- Ad Creation: Image, Video, Carousel
- Retargeting: Video, Leads, Events, Instagram, Instant Experience
- Meta Business Manager Setup & Permissions
- Ads Metrics & Analytics
- Practical Training on Live Ad Creation
Google Ads
- Google Ads Introduction & Fundamentals
- Quality Score, Ad Rank & Keyword Types
- Google Ads Account Setup
- Keyword Research & GBP Setup
- Integrations: GA4, GBP, Website
- Campaign Types: Search, Display, Shopping, Video, App, PMAX
- YouTube SEO Basics
- Conversion Tracking (Calls, Forms)
- Google Ads Practicals & App Marketing
- Performance Marketing Basics
Search Engine Optimization (SEO)
- Introduction to SEO & Search Engines
- Google Process: Crawling, Indexing, Ranking
- Keyword Research & Keyword Types
- On-Page SEO: Snippets, Meta Tags, Images, Content
- Blog Optimization & Rank Math SEO
- Off-Page SEO: Backlinks, Citations, Submissions
- Blogger & WordPress Setup + GSC Integration
- Google Search Console, GA4 & GTM Basics
- Core Web Vitals & Technical SEO Essentials
Special Sessions
- Branding & Identity
- Personal Branding
- Freelancing & Client Handling
- AI Tools in Marketing & AI Content Creation
- HR Session
Internship 3 MONTHS
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